Your company is working.
We'll fund that.
Product traction used to be enough. Today, equity is chasing a handful of AI names — and everyone else is told to wait. ForceMultiple funds the engine that's already working: your sales & marketing. Cohort by cohort. No board seats. No warrants.
80% of the CAC, off your balance sheet. You keep ~91% of the long-run cohort profit ($83.60 vs. $70 self-funded) — for 1/5th the cash outlay.
The equity market for private companies
has failed.
If your company works, you shouldn't have to wait for the AI cycle to end to fund the next cohort.
Equity is chasing AI. Everyone else is waiting.
Capital has rotated into a narrow set of AI names. Healthy companies outside that lane — profitable, growing, real customers — are told the round will come together "soon." It doesn't.
Product traction no longer gets you funded.
Strong retention, working unit economics, real revenue — the things that used to close a round — are now table stakes that get a polite pass. The bar moved. Your business didn't get worse.
Your S&M creates a cash trough no one funds.
Cash goes out today. Cohort revenue comes back over months. Equity wasn't designed to fund this gap — and right now, it isn't trying to.
Here's how we help you grow.
We fund up to 80% of your monthly S&M.
At the start of each month, we wire our portion. You spend it on customer acquisition exactly the way you already do.
You fund the remaining 20%.
Skin in the game keeps incentives perfectly aligned. You decide channels, mix, and pacing — we don't.
We share cohort revenue until a small cap.
As that cohort pays back, we collect our portion of GM-adjusted revenue. We stop the moment we hit the agreed cap (e.g. 1.10×).
Everything above the cap is yours.
Healthy cohorts pay back many multiples. After the cap, 100% of the upside flows to your P&L — and your equity holders.
Healthy companies. Real cohorts.
If your unit economics work and you spend meaningfully on growth, you're our profile.
Builders, not bankers.
Alex brings product sense and deep experience helping founders unlock access to capital to step-function their growth. CEO of Termina and co-founding Partner at Tribe Capital. Previously CPO and co-founder of multiple startups.
Jake builds the systems used by large asset managers to systematically underwrite and deploy capital into high-growth companies. CTO of Termina and co-founding partner at Tribe Capital. Background: Bridgewater Associates, PhD Physics UChicago.
Sahil has spent the last decade-plus on the bleeding edge of strategic finance. Head of Capital Markets and Strategic Initiatives at Kraken, CEO of Noah where he structured innovative residential financial products, and prior years leading product in fintech startups.
Arjun has been building and investing in companies for decades, with a portfolio including Carta, Shiprocket, Kapital, Applied Intuition, and xAI. CEO of Payward (Kraken, NinjaTrader) and Founder & CIO of Tribe Capital.
Questions, answered.
Regain access to
growth capital.
Tell us a little about your business. We'll come back with a real model in days, not quarters.